Using Social Media To Turbocharge Your Traffic

SMO, or Social Media Optimization, helps build website traffic by using social media
based websites. The dawning of web 2.0 has seen many different social media websites
crop up in an equally large number of different guises. Content sharing, social bookmarking,
and collaborative websites form the basis of this initiative and it is these types of website
that you need to use in order to leverage the power of the social web.

Increase Your Online Exposure With Web 2.0

When it comes to creating exposure online, all too many people think that search engine optimization is the end all be all. This couldn’t be further from the truth. The fact is that optimization, while important, is far less effective than it was just a few years ago.

Once upon a time, optimization was the most crucial factor in search engine ranking. SEO gurus spent their time ensuring that relevant keywords were used in all relevant tags and that keyword concentration was perfected on each and every page. Then came the keyword stuffers and spammers, which amounted to online warfare, where a number of paid SEO authorities began acting like hired guns in order to control the top listings on a number of prominent search engines. Seeing this, the search engines took notice, then they took action, adjusting their algorithms to once more level the playing field. In the process of cutting the hired guns down to size, they also pulled the carpet out from under all the legitimately optimized sites.

How to Get Free Press

There are thousands of articles being published every single day on blogs, newspapers, and magazines. Bloggers, writers, and journalists have pages to fill and all of them are actively looking for interesting topics to write about. Getting picked up can be as simple as finding out what kind of stories they’re working on and see what you can do to help them.