Increase Your Online Exposure With Web 2.0

When it comes to creating exposure online, all too many people think that search engine optimization is the end all be all. This couldn’t be further from the truth. The fact is that optimization, while important, is far less effective than it was just a few years ago.

Once upon a time, optimization was the most crucial factor in search engine ranking. SEO gurus spent their time ensuring that relevant keywords were used in all relevant tags and that keyword concentration was perfected on each and every page. Then came the keyword stuffers and spammers, which amounted to online warfare, where a number of paid SEO authorities began acting like hired guns in order to control the top listings on a number of prominent search engines. Seeing this, the search engines took notice, then they took action, adjusting their algorithms to once more level the playing field. In the process of cutting the hired guns down to size, they also pulled the carpet out from under all the legitimately optimized sites.